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GET THE LATEST UPDATES TO SEARCH ENGINE OPTIMIZATION MADE EASY, FOR FREE...

The purpose of this article is to introduce excerpts of this eBook, Search Engine Optimization Made Easy by author, Bran Callen. In this way, the reader can determine whether or not they want to download their FREE copy of this eBook. There are illustrations and step by step instructions in each Chapter of this eBook for easy compresension and application.

Note: Before you began, if you are not 100% serious about getting your website to the top of Google and the other major search engines, DO NOT READ ANOTHER WORD. Only read on if you plan to put into action everything I will be teaching you. Optimize the wrong keywords and you will likely never see results.

The very first steps that must be taken when creating a website: It is very important to do keyword research first. This is a very important first step and should not be skipped. To do keyword research you need to visit a few sites, the first being:

http://www.good keywords.com (this is a free service that has an excellent keyword tool)

Once you have downloaded the software from this site enter the generic keywords "weight loss." Do not start off by optimizing the keywords "weight loss." Why? If a keyword is searched that many times in Overture, then 100 times out of 100 times, the competition you will have to outrank will be extremely fierce. I will be teaching you later why starting with these highly competitive phrases is not smart.

By the end of this course you will be able to target HUGE keywords/phrases such as "weight loss," but for now let's start off with keywords with less competition such as weight loss picture, weight loss story, safe weight loss. Get more traffic with those keywords and then graduate to larger keywords. When we have a list of 3, 4 keywords go to Google and check out the competition to see exactly how hard it will be to optimize specific keywords. You will notice that the #1 website for "weight loss story" is:

http://www.runwalkjog.com/weight loss success storyhtm which is not a top level webpage, meaning it's not simply http://www.runwalkjog.com. Typically, if a website page is ranking well in Google, we have an immediate advantage if we choose to target the same keywords with our homepage. I will go into more detail why it's easier to rank well for your homepage than any other webpage on your website.

Note: A quick definition of Page Rank is Google's way of giving a specific value to how popular your website is. A "vote" is simply when another website places a link pointed to your website." Page Rank is one of the many factors that Google takes into account when ranking websites. In order to see your own website's Page Rank, as well as others, you must have the Google's Toolbar installed on your computer. You can get that for free here: http://toolbar.google.com. Once you have installed Google's Toolbar, it will be located at the top of your browser, I will teach you how to get thousands of links pointing to your website in a matter of a few days.

Every website on the Internet is created using a programming languge called "html". In order to see the "html code" we must click "view" then "source" within our web browser. This will open up a text file for us to have a look at and see if this website is actually optimizing their "Onpage Optimization factors". There are 2 types of optimization methods, "Onpage and Offpage" Optimization. We will cover Offpage Optimization in later Chapters. As we view the source file from this website, we need to look for a few things: Whether or not they are using 1 header tags and are placing the keywords "weight loss story" within those tags. Whether or not they are using their main keyword in the (title) tags of the website. Whether or not they have bolded, underlined, italicized the words "weight loss story" anywhere in the body of the webpage. The final things we want to note is whether or not they've placed the keyword once at the very beginning of the copy, and once at the very end of the copy. The main idea behind ranking well on Google is to analyze the top ranked websites to find out what they are doing and then do those things, BUT better. It is best to analyze the top 5 ranking websites for each keyword.

Some other very good resources for building keywords and finding niche phrases include the following: http://inventoryoverture.com (web-based version of goodkeywords.com (and it's free)http://www.keywordlocator.com (1 time cost $87)

Optimize our webpage. Select a title for our website (page title should include ONLY our main keywords. The least amount of words you can place in the TITLE, the more weight Google will give to each of the keywords and the higher you will rank. Always Combine Keywords In The Page Title. Google will ONLY see all 3 of our keywords when it looks at our title. Combining keywords in our title is a great way to boost the strength of each individual keyword. This will have an immediate impact on your ranking.

Add h1 header tags: The h1 header tag should be as far towards the top of the left hand side of the page as possible. When Google reads the page it views the text from the top left hand side, and then following down to the bottom right hand side of the page. Place h1 header tag on the top left hand or top/middle portion of webpage. You can think of h1 as a title for whatever content you have on your webpage.

Create an h2 header tag as a sub-heading for the webpage. Place your 2nd most important keyword in the h2 header tag. The h2 tag should be placed somewhere towards the top half of webpage. It's best to place primary keywords in h1 tags and secondary keywords within h2 tags.

After doing this, we need to write the content of our webpage. Sprinkle the main keywords evenly throughout the copy, BUT don’t overdo it. If you simply repeat keywords over and over, Google will see this as search engine spam and you will not rank well. Mention each keyword in a natural way as you are writing, but be sure to include at least one of the keywords per 1-2 paragraphs, depending on how large your page is.

"The secret to getting listed in Google in under 24 hours guaranteed"

100% of people you run across in forums act like in order to get indexed by Google in 24 hours is some miricle feat that can only be accomplished by doing some "top secret" marketing tactic or advanced optimiziation strategy. The fact of the matter is, getting listed in Google in under a day is quite easy!

What NOT to do when trying to get indexed by Google. Never use Google submission form. How do you get your website indexed within 24 hours?...

http://hop.clickbank.net/?yang3390/bryxen1

How to skyrocket your website to the top of Google with properly planned Onpage Optimization...

Making big changes on ranking is primarily done by what is called Offpage Optimization. Offpage Optimization is what really makes a HUGE difference in your website’s ranking. Properly planned Offpage Optimization will make the difference between ranking #900 or #1 in Google. Offpage Optimization consists of all the ranking factors that are NOT located on your webpage, that the search engines look at when ranking a website.

To optimize our new website for the keywords "weight loss stories", we need to analyze the optimization techniques of the top 10 ranked websites for our keyword/phrase. Give Google what they want by making our Offpage Optimization as close to the high ranking websites as possible.

Change gears and analyze the top ranked website for the term "diet information" because this is a much more competitve keyword/phrase than "weight loss stories", and will help illustrate the kind of Offpage Optimization that you will need to rank high in the search engines.

We will need to analyze several things about the #1 ranked website for the term "diet information" www.diet-i.com. This can be a time consuming processs, but in order to rank well, you must know EXACTLY how the top ranked websites are optimizing their Offpage ranking factors, because that is what's getting them top rankings.

When I personally analyze websites I don't do this all manually; a software program called SEO Elite is used to do everything. It's not a free tool but it's worth the money for the time it can save you. It's NOT critical to have SEO Elite, but it sure saves a tremendous amount of time.

SEO Elite will analyze ALL Offpage ranking factors I mentioned above: Which websites link to them; number of websites linking to them; Google PR of the websites linking to them; page title of websites linking to them; anchor text used in the link linking to them; number and type of links; number of outbound links; number of links on the website that are linking to them; whether or not the websites linking to them are deemed by Google as authority websites; IP Address of the websites linking to them. SEO Elite will show you everything they are doing to rank well. It will make it extremely easy for you to duplicate on your own website; once SEO Elite is finished processing we can click over to the report view tab; the report view will show us an enormous amount of valuable information we will need to know to outrank this website. This eliminates the possibility of people controlling the search engines.

ANALYZE VIEW TAB...

Click column heading title "Anchor Text", this will sort the column in descending order. This is just another way of showing you why www.diet-i.com is outranking their competitors. If your percentages are too high Google may think you are "spamming"; if your percentages are too low Google won’t think your website is important enough to rank highly. These are just a few of the things that we can quickly see about www.diet-i.com by using a feature within SEO Elite. The important thing to note is that you MUST analyze those top ranked websites to see what they are doing to rank well.

How To Skyrocket Past The # 1 Website on Google...

This is the single most important thing you need to do to rank well. While Onpage Optimization is something you need to do, it's NOT what will get you high search engine rankings. It's the Offpage Optimization factors that will.

How are we going to get hundreds of links pointing to our website, let alone contact all the websites linking to www.diet-i.com and get them to link to us? We could click on each website, search their website to find a contact e-mail address, write out a link request asking them if they would link to your website in return for you linking to their website, or we could fire up SEO Elite and it can do the same for you automatically.

In the following we are going to dive into a few of the more advanced SEO techniques that will catapult you into the top 10 search results of any search engine...

ARE YOU ASKING GOOGLE TO PENALIZE OR BAN YOUR WEBSITE?

It's a simple question...I'm sure you are probably thinking, well of course not! Yet daily I see new people complaining in search engine optimization forums that their websites have been banned by Google and they "have no idea why." These people claim they have done nothing wrong and are absolutely clueless as to why their website is no longer in Google. The purpose of this lesson is to teach you 1 very important thing... WHAT NOT TO DO WHEN OPTIMIZING YOUR ONPAGE RANKING FACTORS...

There are many Onpage and Offpage ranking factors that can cause Google to ban your webiste. Today we will focus on only the Onpage factors that can cause your website to be banned -- Hidden Text; Alt Image Tag Spamming; META Tag Stuffing...

DON'T GET YOUR WEBSITE BANNED BY GOOGLE BY ACCIDENT...

In this Chapter I am going to dive into some of the Offpage optimization factors and techniques that you should never ever do. First, let's dispel some popular myths:

1. If a "link farm" is linking to your website you'll get penalized or banned from Google.

2. If unrelated websites are linking to you, your website will get penalized.

3. Page Rank 1 websites won't help you because Google does not display Page Rank 1 websites in their backlink list.

None of the above are true statements for the simple fact that anything a competitor could do to harm your website will never be penalized by Google. The only way you could get penalized by Offpage Optimization is if you link out to "bad neighborhoods," which would be:

link farms; penalized websites that are "gray barred by Google...

You would think this would be a pretty easy thing to stay away from -- WRONG. As an example: Let's say I had a website and exchanged links with your website. At the time that we exchanged links both of our websites were very quality, related websites, with a Google Page Rank of 5. This would be an ideal link trade. Several months go by, and in the meantime, I am doing all kinds of "black-hat SEO". Google decides to ban my website which gives me a "gray barred Page Rank". I am completely gone from Google. You could care less since it's not your website. Well, guess what? You’re still linking to my website, which is now considered to be a "bad neighbor" and you could actually get penalized MAJORLY for linking to me, without even doing anything differently to your own website.

You could actually drop hundreds of search positions without knowing what you've done wrong. "It's very important to keep a close eye on who you are linking to." If you do a link exchange with a website, check back to that website every once in a while to make sure that they haven't been "gray barred" by Google. This is one of the top reasons people get penalized by Google, and the sad part is, they have no idea what they have done wrong. An easy way to check on your link partners is to use the tool that I mentioned in Chapter 4. You can actually use SEO Elite to see if you are linking out to any bad neighbors. If you are, delete their link immediately and I can almost guarantee you will see an increase in your ranking... You would be amazed at the number of websites that have no idea why they are not ranking well.

There is another way to get a lot of FREE links to your website... Exchange links with websites with high rankings -- 5 and above is a high rank. Visit this website for starters: http://www.linkmetro.com. I highly suggest you visit the site, sign up for FREE, and start trading links.... 2 short demo videos have been created to show you the simple process of exchanging links via this site. I highly suggest you take advantage of this completely free resource while it's still free.

"POSSIBLY THE BIGGEST MISCONCEPTION ABOUT RANKING WELL IN THE SEARCH ENGINES"...

Onpage search engine optimization are things that you can change on your website. Offpage search engine optimization -- which websites are linking to your website and how they are doing it. It's the Offpage search engine optimization factors that will get your website to the TOP of search engines. Onpage factors are things you SHOULD do, but are not nearly as important as the Offpage factors... Onpage optimization factors like:

keyword density; keyword prominence; keyword promixity; bolding, italicizing, underlining, etc... are NOT critical to worry about when trying to rank well for a search term... It is the Offpage optimization that will increase your rankings in the search engines -- specifically Google, Yahoo and MSN. Onpage optimization is NOT critical when ranking well for a given search term. The answer is in properly planned Offpage optimization."WHAT YOU MUST DO TO RANK WELL FOR YOUR INNER WEB PAGES"

I would like to use one website as an example of how you should structure your internal linking within your website and one website showing you what NOT to do... I think you'll be surprised to know that over 90% of all websites on the Internet do not have proper internal linking throughout their website... "Internal linking is the way you link to other pages within your own website." A website that has an excellent internal linking structure is -- http://www.mikes-marketing-tools.com. This is an internet marketing website. Michael Wong is a well-respected search engine optimizer, so he knows what he's doing when it comes to "internal linking." What got Michael's page to the top? Several things, but the most important is his "internal linking" from within his website. You could very easily duplicate this and should duplicate it for your own market... Chances are nobody else is doing this.

Let's take a look at what NOT to do. Example ... http://www. Marketopsinc.com. This is your typical "pretty" looking website that probably gets no traffic and is nowhere to be found in the search engines, for any keyword. Their page title is marketopsinc.com -- this serves no purpose -- no one would ever search for that keyword. They aren't using any h1 tags, alt tags, bolding, italicizing, underlining. Most of the main text on the main page is actually just a large header graphic image. And many other things, but you get the point. You can see that their navagational links aren't text -- just graphics -- serves no purpose but to look pretty. They're wasting "votes" that could be casting for their internal web pages. Remember, if you can "vote" for an inner web page on your website by using your main keyword in the achor text within the link linking to that page, ALWAYS do it."THE COLD HARD FACTS ABOUT GOOGLE PAGE RANK AND HOW TO USE IT TO 1-UP YOUR COMPETITORS"

The purpose of this lesson is to teach you the following:

How page rank is calculated

How to funnel page rank to your "money pages"

How funneling page rank properly can actually increase your website's ranking

Many people think page rank is where their website ranks in the search engines. THIS IS COMPLETELY WRONG... Google Page Rank has nothing to do with where you are ranked in Google for your specific keyword or keyword phrase. Google Page Rank is simply Google's way of displaying how important a webpage is. Google also takes into account the importance of other website's pages linking to your own webpage. SO WHY DOES IT MATTER HOW PAGE RANK IS CALCULATED?

Because you can use this knowledge to actually funnel Page Rank throughout your website and give different pages on your website a higher Page Rank. Here is the Google Page Rank Formula: But I'm warning you, this might get a little nurdy, but I will make everything very understandable. If it's over your head don't despair. The first time I leanred how Page Ranking was calculated I didn't understand it either. Just keep re-reading what I've written and give it a try with your webpages and it will eventually all make perfect sense. READY FOR AN EXTREMELY POWERFUL TRICK THAT I USE ON ALL OF MY WEBPAGES?

What Brad Callen, the author of this eBook, discusses indepth in this Chapter: Removing all unnecessary links on a page. Why is this important? What are unnecessary links?

Before writing this eBook, I went through all of my link pages and validated that all of my links were still linking back -- if they weren't I removed them. I can't stress enough the importance of monitoring link partners.

Now that you have gone through this eBook, I can guarantee you that you know more than 99% of all webmaster’s online. You now know how to completely smoke your competitors in the search engine war and you are virtually GUARANTEED success if you follow all of the advice taught in this course.

As I said in the beginning of this eBook, it is absolutely critical that you take this advice seriously and actually put into action everything you've learned. Just take everything 1 step at a time. Everything I've taught you works, and works extremely well. Don't be that 99% of webmasters that are too lazy to actually do anything with what they learn and get out there and start dominating those search engines...

Brad Callen -- Bryxen Software

http://hop.clickbank.net/?yang3390/bryxen1

Louise's Blog

Saturday, March 1, 2008

"Be your own true best friend"

Sunday, November 25, 2007

Free Classified Advertising

Thursday, November 1, 2007

QUOTE OF THE DAY...

Sunday, October 14, 2007

FALL IS HERE...

Monday, October 8, 2007

SEARCH ENGINE OPTIMIZATION MADE EASY

Tuesday, September 25, 2007

SUMMER IS GONE...

Friday, September 14, 2007

This Bothers The Hell Out Of Me…

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